Srinagar: The Food Safety and Standards Authority of India (FSSAI) has issued notices to several food companies for allegedly using misleading brand names, trade names and product claims that could deceive consumers, as part of a wider crackdown on violations of food labelling norms.
The food regulator said the companies were found to be in violation of provisions of the Food Safety and Standards Act, 2006, and directed them to strictly comply with labelling and display regulations.
In a post on X, FSSAI said the food business operators (FBOs) had been instructed to follow established labelling norms to prevent consumer deception.
Among the brands served notices are Healthy Master, Neuherbs True Vitamin, Plant B, The Health Factory, Troovy, Healthy Choice, Emami’s Healthy and Tasty, Health Aid, Organic Wisdom, Shine Organic, Two Brothers Organic Farms, Storia, World of Organic and Iota Water.
According to the regulator, brand names such as Healthy Master, The Health Factory, Healthy Choice, Emami’s Healthy and Tasty and Health Aid may create an impression about health benefits that are not supported under existing regulations.
FSSAI also objected to the use of the term “True Vitamin” by Neuherbs, stating that it is neither defined nor recognised under current regulations and could mislead consumers.
Plant B was issued a notice over branding of its plant-based vegan products. The regulator said the branding could give consumers the impression that the products are certified vegan despite the company not having obtained the required approval for vegan food endorsements under its FSSAI licence.
Troovy’s “Healthy Mix” chips also came under scrutiny, with FSSAI stating that the use of the term “healthy” may be misleading considering the product’s composition.
Separate notices were issued to Organic Wisdom, Shine Organic and Two Brothers Organic Farms for using the term “organic” in their branding without possessing the required certification, Jaivik Bharat logo or necessary organic endorsements.
The regulator said such branding could mislead consumers regarding the organic status of the products.
The action forms part of FSSAI’s broader efforts to strengthen compliance with food labelling standards and ensure that consumers are not influenced by unverified health, nutritional or organic claims on packaged food products.
